Predictive analytics and customer lifetime value
How B2B companies use predictive analytics to protect, expand, and optimize customer value from churn prevention to intelligent acquisition.
Machine-Learning
What I Learned Building a Churn Prediction Engine from Scratch
A complete churn prediction engine with XGBoost, FastAPI, CLI, dashboard and open-source architecture for winning back at-risk customers. Applied machine learning to real business problems.
An Attribution Model That Found a $216,000 Blind Spot in Marketing Investment
Last-click attribution can distort your entire marketing investment. I analyzed 35,000 e-commerce journeys using Markov Chains, Shapley Values, and XGBoost to prove which channels were stealing credit — and which ones were being ignored.
How I built a lead scoring system that tells sales teams exactly who to call first
A predictive lead scoring system that combines ML and explainability to help B2B sales teams focus on the leads most likely to convert.