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    <title>Akerlof on Cairo Cananea</title>
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      <title>Market for Exhaustion: The Strategic Risk of Using AI Without Data Governance</title>
      <link>https://cairocananea.com.br/en/posts/2026/07/custo-ia-sem-governan%C3%A7a-dados/</link>
      <pubDate>Fri, 17 Jul 2026 00:00:00 +0000</pubDate>
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      <description>What happens when companies use AI while fearing the loss of their proprietary knowledge? A Market for Exhaustion emerges: a cycle where only low-value data circulates while strategic knowledge stays locked away. Drawing on Arrow and Akerlof, this article shows how this dynamic impoverishes the market, examines how major vendors are responding, and argues that the solution lies in returning to companies control over the learning generated by their own use of AI.</description>
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