Strategy on Cairo Cananea https://cairocananea.com.br/en/categories/strategy/ Recent content in Strategy on Cairo Cananea Hugo -- 0.152.2 en Mon, 23 Mar 2026 00:00:00 +0000 The End of the Lipstick Effect? What 18 Years of Data Reveal About Consumers in a Crisis https://cairocananea.com.br/en/posts/2026/03/lipstick-effect-data-analysis/ Mon, 23 Mar 2026 00:00:00 +0000 https://cairocananea.com.br/en/posts/2026/03/lipstick-effect-data-analysis/ Is the lipstick effect real? I analyze 18 years of data, from the 2008 crisis to the pandemic, to uncover the truth about consumer behavior in times of crisis. A must-read marketing study.