Marketing Intelligence Specialist focado em e-commerce e SaaS B2B que combina Machine Learning com +15 anos de experiência em marketing para gerar crescimento previsível.
🎓 MBA em Marketing Digital (FGV) + MBA em Data Science & Analytics (USP/ESALQ).
Idiomas: português 🇧🇷 e inglês 🇬🇧
Is the lipstick effect real? I analyze 18 years of data, from the 2008 crisis to the pandemic, to uncover the truth about consumer behavior in times of crisis. A must-read marketing study.
Your default attribution model might be lying to you. Goldilocks explains why — and how to find the model that actually fits your business.